Wish Farms, a leading grower-shipper of strawberries and year-round supplier of blueberries, attributes some of this year's growing decisions to consumer feedback.

Kelly Craner of B&C Fresh Sales with Yolanda Guerrero of City Of Hope.

To-Jo Mushrooms has entered its 133-acre farm site located in Elk Township, PA, into the Agricultural Conservation Easement Program.

Chester County Commissioners and the Chester Country Agricultural Land Preservation Board have preserved 29,834 acres of farmland throughout the county Country. The To-Jo farm site is the 343rd to enter into the programs for farmland preservation and the 91st to enter into the Challenge Grant Easement Purchase Program by selling the development rights.

Homero Levy De Barros, president and chief executive officer of HLB Specialties LLC in Pompano Beach, FL, told The Produce News that the company is currently importing large and small papayas, mangos and limes.

“The rambutan season just wrapped up and will start again in March or April,” Mr. De Barros said. “We’re also moving avocados from Mexico and Peru.

George Wooten, president of Wayne E. Bailey Produce Co., in Chadbourn, NC, is in a celebratory mood this year in celebration of its rebranding initiative. It has rebranded its line of sweet potatoes and other items from its past “Playboy” brand to the new “George Foods” brand, using Mr. Wooten’s father’s signature as its logo.

The company is also known for its generosity, especially during times of the year when people are most in need.

CERRITOS, CA — The Fresh Produce & Floral Council's annual Holiday Luncheon & Charity Auction raised close to $60,000 for two very worthwhile programs: Let's Move Salad Bars to Schools and the Wounded Warrior Project.

The event, which was held Dec. 12 at the Sheraton Hotel, here, featured Celebrity Guest Auctioneer Frankie Avalon and industry auction hosts Kent Kuwata of Smart & Final and Bill Laliberte of WJL Distributors.