National Mango Board to launch expanded consumer program
National Mango Board to launch expanded consumer program
Buoyed by an increase in assessment, the National Mango Board is ramping up its promotional programs in an effort to continue growing the mango category.
"With the increased assessment that we began collecting last fall, we have a very nice program in place for 2013," said Bill Vogel, president of Vision Produce Co. in Los Angeles, who is the 2013 chairman of the National Mango Board. "We've also been able to increase our research component by tying in with the Center for Produce Safety, which is doing a project for us this year."