Eddie Basha, chairman of Bashas' Family of Stores, died March 26 following a long illness. He was 75.

Edward Basha III, president and chief executive officer of the Chandler, AZ-based retailer, released news of the death of his father to company employees in a March 26 letter.

The Prince Edward Island Potato Board is in the second year of a three-year partnership with Olympic gold medalist and PEI native Heather Moyse, and the organization could not be happier.

Ms. Moyse has been the anchor of a successful public relations campaign with the message that potatoes are a nutritious choice for health-conscious consumers.

When developing the campaign, the board knew it needed to find a person with a strong connection to PEI for branding purposes.

The Fruit & Vegetable Dispute Resolution Corp. launched a new website, FVDRC.com, as part of its renewed focus on Keeping Trade on Track through dispute prevention education.

The new site is designed to better align with recent rebranding and marketing efforts, and offers better access to information to help prevent disputes from happening in the first place. FVDRC.com will enable visitors to quickly call up reference tools such as the active DRC members list, standards, guidelines and form templates.

On a Wednesday afternoon in March, the office at Tex Mex Sales LLC in Weslaco, TX, is hopping. Phones ring non-stop — as soon as father-son owners and operators Marvin and Mike Davis dispatch one order, they are on another line processing another order. Workers stream in and out of the office with various questions and problems for the pair to solve. The entire operation ticks like a well-tuned clock.

A visitor waiting for a tour keeps waiting. Phones keep ringing. Business is business and right now, business is very good.

According to David DeBerry of watermelon and onion specialists Crescent Fruit and Vegetable LLC in Edinburg, TX, three things matter when striving to deliver a premium product: quality, supply and consistency in both.

Crescent partners with top-notch growers in diverse locations to ensure supply of premium watermelons and onions under its “Moonlit Farms” label. Situated in what the company calls the “watermelon and onion belt” of North America, Moonlit Farms are located throughout Texas and Mexico.

General Manager Chris Streef of Streef Produce Ltd. is pleased business is back on track this year. Last April, the combination grower-importer-wholesaler was hit with a frost at the beginning of the crop, which knocked it down 30 percent.

This spring, Mr. Streef is looking forward to continued involvement with OPMA initiatives as the company gears up for the season.