Mother’s Day crunch followed by summer floral trade shows in Florida, California
Mother’s Day crunch followed by summer floral trade shows in Florida, California
The biggest floral day of all, Mother’s Day, awaits, and summer trade shows abound. The floral industry breathes a sigh of relief following the frenzy of Mother’s Day, and thoughts turn to trade shows.
The IFE show in June is one of the larger supermarket floral shows of the year. It is followed by a pair of California events — the Southern California Expo of the Fresh Produce & Floral Council in Anaheim and, hard on its heels, the biennial NORCAL Sun ‘N Fun Weekend. Be there or be square, as they used to say.