Vidalia deal driving demand in sweet onion category despite seasonal volume reduction
Vidalia deal driving demand in sweet onion category despite seasonal volume reduction
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VIDALIA, GA – Retailers and consumers alike anxiously await the beginning of the Vidalia onion season – and with good reason. The world-famous onion virtually created the sweet onion category and, retailers say, drives the deal and has spurred 12-month consumer demand for sweet onions.