What started out as a sales call ended up as a new job for produce veteran Mark Rogers, sales director of Sunny Creek Farms in Tryon, NC.

Building on the recent launch of its new consumer-focused website, Domex Superfresh Growers announced a new Instagram promotion called "Picture a Healthier You."

Measuring in at 26,500 square feet, Fairway Market’s newest — and smallest — store will take up a full block in the Chelsea neighborhood of New York City.

“We’re thrilled to announce our fifth Manhattan store and 13th Fairway Market, coming to Sixth Avenue between 25th and 26th streets this summer,” the company states on its website. The grand opening is scheduled for July 24.

The new location will offer a chopped salad bar available in salad or wrap form and produce directly from the farm as well as a full line of organic produce.

Bejo Seeds Inc. Tasti Lee tomatoes are now certified as part of the American Heart Association’s Heart-Check Food Certification.

The Heart-Check Mark helps consumers to easily identify foods in retail stores that meet the nutritional standards of the American Heart Association to promote healthy eating habits.

Tasti Lee is a new hybrid variety of round beefsteak-style tomato developed at the University of Florida by Dr. Jay Scott.

Scott worked to develop this variety for more than 10 years, resulting in significant improvements to health, flavor and freshness.

“I am highly optimistic about this season’s New Jersey peach and nectarine programs,” Jeff Danner, general manager of Eastern Propak LLC in Glassboro, NJ, told The Produce News.

“I work with four New Jersey growers: Summit City Farms in Glassboro, which is our largest supplier; Heilig Orchards in Richwood; F&R Grasso Farms in Mullica Hill; and Gala Orchards in Elmer. I met with all of them in the past week, and they are all reporting a very full crop,” he said June 28.

Jay Iverson, vice president of sales and marketing for GreenGate Fresh LLLP in Salinas, CA, told The Produce News that the company will be exhibiting at the Produce Marketing Association Foodservice Conference & Expo in Monterey, CA, July 26-28, and it is looking forward to telling everyone there about its new facility.