Pandol Associates offers smaller, more flavorful grapes for niche market
Pandol Associates offers smaller, more flavorful grapes for niche market
In addition to the “normal mix of varieties” that most grape shippers carry, Pandol Associates Marketing Inc. in Selma, CA, has a line of niche market products that run counter to the traditional wisdom that “bigger is better.”
It consists of “grapes that are grown for sweetness and flavor, rather than berry size,” and they are called “Sweet Babies,” according to President James (Jim) Pandol.
Rather than apply cultural practices designed to increase berry size, “we let them stay small” and develop “very beautiful colors and very intense flavors,” Pandol said.