Cauliflower prices have been through the roof and most Western vegetables have had a very good fall season, with growers and shippers alike looking forward to the winter vegetable deal as they anticipate strong pricing will remain the order of the day for at least a while.

"Pepper prices haven't been through the roof," deadpanned Mike Aiton, "but they are on the second floor."

The 2013 season ramped up early for Washington's potato producers. "Year to date, shipments have been running a little ahead of schedule compared to recent years," said Chris Voigt, executive director of the Washington State Potato Commission. "Most of this is due to early season movement in July and August when potato supplies were very short across the country."

Sales of citrus from Chile heated up as a result of joint promotions with Tajín, a tangy, spicy seasoning powder that many Hispanic consumers sprinkle on top of fresh produce. The Chilean Citrus Committee partnered with Tajín on 35 demos in two major retail chains with a strong Hispanic customer base.

Gourmet Trading Co., a year-round distributor of fresh asparagus and blueberries, has hired Caylan Gingerich as its East Coast Procurement.

The San Francisco Wholesale Produce Market’s governing board held a ceremonial groundbreaking event for market tenants Tuesday, Nov. 4 to celebrate the market’s expansion. The three-acre site adjacent to the current produce market on the south side of the city is expected to be open for business by late summer next year and will add an 84,000-square-foot distribution center to the market.

Mission Produce has teamed up with Lantao to introduce Mexican avocados to more Chinese customers.