“Growing in the Imperial Valley provides us with the benefits of producing consistently high quality and yields,” said Lindsey Roberts, marketing and communications director for Lakeside Organic Gardens in Watsonville, CA. “Demand always outweighs production.”

Over the past five years, The Nunes Co. Inc. in Salinas, CA, has been methodically building its “Foxy Organic” brand, adding commodities and acreage to the mix each season.

“We have now reached the point where we can offer our customers our entire line-up of items both conventionally and under our organic label,” said Matt Seeley, vice president of marketing. “And we can do that 24/7, 365 days of the year.”

Keeping pace with increasing consumer demand for fresh snacking options, Ready Pac Foods Inc., based in Irwindale, CA, is optimizing its Ready Snax line with a new flavor variety and improved packaging presentation and efficiency, aimed to further deliver on key consumer needs: freshness, healthfulness, convenience, portability and great taste.

In early December, the San Joaquin Valley citrus industry was hit with seven consecutive nights of subfreezing temperatures. The event may have concluded in mid-December, but the industry's battle against Mother Nature continued through early January.

Seven Seas New Jersey, a division of the Tom Lange Co., announced the debut of a Moroccan clementine program in the United States featuring the Seven Seas "Clementines So Sweet" brand.

Black Gold Farms is expanding its red potato promotional program, Better With Reds, to include season-specific campaigns. Each campaign will highlight the many benefits of red potatoes, and focus on what is relevant for that particular time of the year.