Del Monte Fresh Produce N.A. Inc. held its “Gold for Gold” pineapple promotion Oct. 28 through Nov. 29, 2013. The consumer promotion encouraged U.S. and Canadian grocery shoppers to enjoy Del Monte Gold extra sweet pineapples and participate in a sweepstakes to win a total of 31 ounces of 24 carat gold.

The U.S. Department of Agriculture's monthly forecast of the 2013-14 Florida orange crop released Monday stayed at 115 million boxes: Early-mid orange varieties held steady at 54 million boxes, and Valencia oranges remained at 61 million boxes.

The growers of Wonderful Pistachios, POM Wonderful and most recently Wonderful Halos are making winter sweet for families in the Midwest with new Wonderful Sweet Scarletts Texas red grapefruit.

With grocers from across the country gathered for the 2014 National Grocer’s Association Show this week, SuperValu Inc. announced it will host its first national sales expo, Sales 4 All Seasons, this summer.

The three-day event, which will be held Aug. 12-14 at the RiverCentre in St. Paul, MN, will bring together all of SuperValu’s former regional shows into one major sales and education event.

It’s fitting that the National Watermelon Association will celebrate its 100th birthday in the state where it all began in 1914 — Georgia.

One hundred years ago, a group of watermelon growers met in Atlanta for an organizational meeting about the best ways to get their crop to market. Exactly a century later, their descendants will return to celebrate the unimagined success of the NWA.

“We currently have good volumes of asparagus from the Caborca region of Mexico,” said Charlie Eagle, vice president of business development for Southern Specialties, a leading grower, importer and distributor of specialty produce, in an interview with The Produce News Jan. 21. “We’re loading the asparagus in San Luis, Mexico. Promotional volumes will be available in February and March.”

Caborca is both a municipality and a municipal seat in the Mexican state of Sonora.