Grape exports are key for Fresh Farms
Grape exports are key for Fresh Farms
RIO RICO, AZ — As Jerry Havel prepared to leave for the early February Fruit Logistica trade show in Berlin, it was appropriate to discuss Fresh Farms’ export program. Havel is the director of sales and marketing for Fresh Farms, which is located in Rio Rico. In the enormous Berlin produce show, Fresh Farms was to participate in the Mexico pavilion. Havel’s primary goal at the show was to build export sales to Europe. But he also planned to peruse new packaging and other such trade developments.