George Sorn, former executive vice president of the Florida Fruit & Vegetable Association, died Sunday, Feb. 23 at the age of 86.

Mr. Sorn’s career with FFVA spanned 40 years to the day, starting Jan. 1, 1953 and retiring Dec. 31, 1992. He started out as a field representative, but became the organization’s executive vice president and general manager in 1984.

The Kroger Co.'s total active workforce had grown by more than 7,000 during fiscal year 2013. Approximately 90 percent of the new jobs are in the company's supermarket divisions.

A new survey conducted by the Idaho Potato Commission revealed that 97 percent of Americans said they eat potatoes and more than 81 percent enjoy them as a side dish, snack or main course on average of three days per week.

Idea Garden Marketing is bringing a fresh new face to produce marketing, making its official debut at Southeast Produce Council’s Southern Exposure conference in Orlando this weekend. From marketing strategy to overall branding, website development to social media strategy and implementation, Idea Garden Marketing is positioned to cultivate brands and grow businesses across the industry.

The 2014 California strawberry season is off to a strong start, according to Louis Ivanovich, vice president of West Lake Fresh, a Watsonville, CA-based brokerage specializing in strawberries year-round.

AMADO, AZ — Amado’s spectacular landscape might look familiar to fans of the 1955 film version of the musical “Oklahoma!” as, in the opening scene, cowboy Gordon MacRae appears riding his horse and singing “Oh, What a Beautiful Morning.”