California Giant Berry Farms has teamed up with the local D-League Basketball Team for the Golden State Warriors this season and launched a kids club to promote health and fitness to fans.

The partnership with the Santa Cruz Warriors D-League team resulted in significant recruitment in less than a month before it was even publicized, and California Giant berries were quickly named the official fruit of the SC Warriors.

Bi-Lo Holdings LLC, parent company of BI-LO and Winn-Dixie grocery stores, announced that on March 22, 2014, it will begin to rebrand 17 Sweetbay stores throughout much of the Ft. Myers–Naples and Tampa area in Florida.

Market Fresh has added Chris Jones to its corporate staff, where he will take on the role of category manager. Jones will oversee many of the products that Market Fresh currently offers. He will be responsible for negotiating a competitive cost of goods as well as developing and maintaining rapport with growers, shippers and other vendors.

NOGALES, AZ — Typically an organic vegetable grower-packer-shipper, including as many as 65 loads of fresh organic mangos in its program gives a nice mix to the portfolio of Wholesum Family Farms, Inc., based here. Among the complementary aspects — mangos are shipped at the same 48- to 55-degree temperature range of Wholesum’s tomatoes and other vegetables.

Kingston Fresh, a distributor of potatoes, onions, pineapples, grapes, mangos and melons sourced from farms in the United States, Mexico, Central America and South America, announced that supplies of its Costa Rican MD2 variety golden pineapple program — the Kingston “Sugar Pine” — are lining up nicely to meet peak demand for spring promotions.

Potandon Produce LLC has promoted several key employees as part of a sales reorganization.

Bernie Pavlock was promoted to director of business development, responsible for growing the category with existing customers and bringing new business on board. Pavlock is a 1993 graduate of the University of Northern Colorado, holding a bachelor's degree in business management, and he has compiled 20 years of industry experience. His former position was sales manager with Potandon.