Turnkey promotions drive retail success

In the competitive world of grocery retail, promotions have proven to be a powerful tool for boosting sales and attracting customers. Research from Nielsen has shown that in-store promotions can increase sales by 10-20 percent on average, with effectiveness varying by product category and execution. Additionally, a study by the Promotion Optimization Institute (POI) found that grocery products featured in both display ads and price promotions can see sales lifts of up to 193 percent, demonstrating the power of combining visual displays with price incentives.

Leading the charge in providing these impactful, turnkey promotions is Bland Farms, the largest grower, packer and shipper of Vidalia and Premium Sweet Onions. Not only does Bland Farms deliver innovative campaigns that drive in-store traffic and revenue, but the company also leverages a strong social media presence to draw in shoppers, creating a seamless connection between online engagement and in-store purchases. Additionally, Bland Farms places a strong emphasis on community involvement and social responsibility, ensuring that their impact extends far beyond the produce aisle.

This season, Bland Farms is partnering again with the Big Green Egg to bring back its much anticipated Gameday Sweetness Promotion — a dynamic initiative designed to energize both shoppers and sales. Through this promotion, customers can enter to win monthly prizes from Bland Farms and Big Green Egg by participating in social media contests. Additionally, retailers are provided with premium point-of-sale materials that make it easy to build captivating in-store displays featuring Bland Farms’ Premium Sweet Onions and Sand Candy Sweet Potatoes. The promotion culminates in February with one lucky winner receiving the grand prize: a large Big Green Egg grill, perfect for game day gatherings.

To enhance the Gameday Sweetness Promo, Bland Farms has curated a collection of game day recipes that showcase the versatility of their Premium Sweet Onions and Sand Candy Sweet Potatoes. These recipes are crafted to win over shoppers, encouraging them to incorporate these farm-fresh ingredients into their own game day feasts.

While Bland Farms leads the way in supporting retailers with turnkey promotions that boost sales, the company also places a strong emphasis on community involvement and social responsibility. Each October, Bland Farms partners with the Breast Cancer Research Foundation by switching to pink packaging, a visual representation of their support and commitment to raise awareness for breast cancer.

Retailers looking to learn more about how Bland Farms can support their success with the Gameday Sweetness Promotion and show their support by switching to BCRF pink packaging during the month of October are encouraged to visit the company at the SEPC booth 320. “Connecting with our customers and welcoming new faces at SEPC is always a highlight for us,” said Troy Bland, CEO of Bland Farms. “It’s an incredible opportunity to unite the industry and strengthen our partnerships year after year.” The company’s SEPC booth is a great place to unwrap everything Bland Farms has to offer, from farm-fresh produce to turnkey promotional campaigns that drive sales and foster community engagement.

For more information visit www.blandfarms.com.