On the business end, Consalo noted that the operation is focusing on private label products to further satisfy its customers. “Offering private label products is a strategic advantage that has allowed us to meet the specific needs and preferences of our customers,” she said. “We will continue to grow this program. Customized packaging offerings have continued to set us apart from competitors. In addition to private label, our company offers various customized packaging options that can be tailored to retailer needs.”
Consalo distributes items in both the United States and Canada, with a big emphasis on the East Coast. Consalo said that the farm’s location in south New Jersey, not far from both major markets in Philadelphia and New York as well as the middle Atlantic states and New England, gives the company a unique opportunity to quickly get product to major retailers up and down the East Coast.
What about the upcoming fall season? Consalo promises that it will be an exciting time at Consalo Family Farms with a lot of promotional activity designed to build awareness of the operation and all that everyone involved in the business does.
“While summer is exciting and eventful with Jersey blueberries, fall is equally as busy with back-to-school,” she said. “We were thrilled to partner with Healthy Family Project on their 10th annual Back-to-School campaign this year. We are featuring our blueberries in this campaign which focuses on simplifying nutritious eating and produce-centric meal ideas. Tracy Shaw, partnership manager for Healthy Family Project, has been unbelievable to work with throughout this process, and I have to say that the organization is incredible.”
Consalo also mentioned that the back-to-school selling season “is an incredible time to promote mandarins as well. We know they are the perfect product for moms and dads to use in lunchboxes or even as after school snacks. Our Little Smoochies mandarins are an instant hit with families. In addition to our team’s passion for community engagement and philanthropy, we stay committed to education about the benefits of eating fresh fruits and vegetables.”
