“We will be continuing our partnerships with the University of Georgia and Georgia Southern University athletic programs, bringing our sweet onions to the forefront of their tailgating culture and enhancing overall fan experience,” Shuman said. “Our partnerships include exclusive tailgating recipes, in-stadium promotions and more all featuring our premium sweet onions from Peru.”
Through these partnerships, Shuman Farms gains significant brand visibility among a passionate and loyal fan base, reinforcing its position as a leader in the sweet onion market.
“By aligning with UGA and GSU, Shuman Farms demonstrates our commitment to supporting local institutions, building community ties, and celebrating the spirit of college athletics in Georgia,” Shuman said. “We are look forward to a lot of fun promotions throughout the football season.”
Shuman Farms expects to start shipping its premium sweet onions from Peru mid-September, ensuring consistent supply of high-quality sweet onions as it transitions from the successful Vidalia season.
“We enjoyed a robust Vidalia season this year, setting a strong foundation for a smooth transition to our Peruvian program, maintaining quality and supply chain efficiency,” Shuman said. “Our commitment to quality and consistency carries over from the Vidalia to the Peruvian season, guaranteeing that our customers continue to receive premium sweet onions throughout the year.”
This November and December, Shuman Farms will continue its annual Feeding America bag promotion, offering a unique opportunity for its retail partners to support a meaningful cause while driving sales.
“Support of this program will help Shuman Farms provide 100,000 meals to families in need during the holiday season,” Shuman said. “This promotion not only highlights our commitment to giving back to the community but also offers a compelling value proposition for consumers while making a difference in the communities where our products are sold.”
