Local Bounti launches restaurant-quality, grab-and-go salads
Local Bounti launched its chef-inspired, grab-and-go salads utilizing its own sustainably and locally grown lettuces. The company continues to deploy its state-of-the-art growing techniques to achieve sustainability metrics, while ultimately unlocking superior products for consumers to enjoy.
The company's research shows that the primary barrier to consumers purchasing prepared salads in retail is concern over low quality and lack of freshness. Local Bounti said it seeks to address these concerns with salads that feature its greenhouse-grown greens. The result is a lineup of chef-inspired, locally crafted grab-and-go salads that provide consumers with a fresher, longer lasting and better tasting product.
"We partnered with a team of world-class chefs who helped craft an elevated salad experience to awaken your taste buds," said Craig Hurlbert, Co-CEO of Local Bounti. "Our salads will feature a unique mix of our locally grown greens combined with fresh, high-quality, and flavorful ingredients. It will be a completely new experience for consumers — they will no longer need to compromise on flavor or freshness when seeking out a convenient, better-for-you meal."
Local Bounti is initially introducing two vegetarian-friendly salads in the Northwest with a retail rollout expected in October. The company plans to expand its line of premium, grab-and-go salads with new flavors and serve additional retailers and regions starting in early 2023. Local Bounti will also feature its salads at this year's International Fresh Produce Association Global Produce and Floral Show.
Local Bounti's two new salads focus on the following flavor profiles to meet the needs of the increasing number of flexitarian consumers:
- Poppy Power (240 calories) – Local Bounti's Northwest-grown Romaine Crisp and Bok Choy are topped with antioxidant-packed cranberries and a colorful carrot and broccoli slaw. A powerful blend of seeds — pepitas, sunflower and flax — adds a satisfying crunch that is finished with a craveable poppy seed dressing.
- Modern Greek (230 calories) – Local Bounti's Northwest-grown Romaine Crisp topped with fresh tomatoes, feta, hearty quinoa, red onion, crunchy chickpeas and chopped olives is finished with a bright and savory Tzatziki dressing, bringing a refreshing take on a timeless Mediterranean classic.