Frieda’s partners with Diamond Nuts and Short Girl Tall Order
This holiday season Frieda’s has teamed up with the innovative recipe nut brand, Diamond of California to create a cross-promotion that brings inspiration to tables around the country. Diamond’s nut products provide a fresh, great-tasting compliment for every meal occasion. When paired with Frieda’s shallots and organic Stokes Purple sweet potatoes, Diamond of California's Nut Coatings and ready-to-use Nut Pie Crusts deliver delicious cross-promotion opportunities.
In order to expand awareness of the collaboration, Frieda’s and Diamond Foods have teamed up with plant-based blogger ShortGirlTallOrder, a self-made baker who inspires over 86,000 followers on social media with her vegan comfort food recipes. The colorful, healthy and delicious campaign will deliver a series of tasty recipes throughout social channels.
“I believe eating plant-based food can be enjoyable for everyone. Eating plants doesn't have to be hard and it certainly shouldn't be boring,” said Megan Horowitch, creator behind SGTO. “I want to inspire others to eat the foods they feel good about and give them the confidence to create these recipes at home.”
The content creation partnership is a natural fit, as the Frieda’s motto is “normal is boring.” Horowitch has created mouthwatering recipes that deliver the perfect balance of sweet and savory, like her Vegan Purple Sweet Potato Streusel Pie and Crispy Delicata Squash with Caramelized Shallot Dip.
Cross-merchandising is key. Recipe ingredients like Diamond’s ready-to-use chopped nuts and pie crusts are the perfect complements to Frieda’s Stokes Purple sweet potato holiday display, encouraging an extra ring at the register and a full-stop dessert solution for shoppers.