“Springtime marks the beginning of warmer weather — and with it, grilling season — so we wanted to inspire our shoppers to get outside and enjoy the sunny season with inspirational recipe and content and a fun prize-winning opportunity,” said Nichole Towell, senior director of marketing and packaging procurement at Duda Farm Fresh Foods. “With this promotion, we aim to encourage summertime fun and delicious home cooked meals while also elevating Dandy corn as a meal-time solution for quick and delicious summer salads, sides, appetizers and more.”
Now through May 30, shoppers are encouraged to enter the Shucks & Smiles Sweepstakes for a chance to win one of several summer grilling-inspired prizes that include a name brand griddle and grilling accessories, seasoning sets, poolside cooler, insulated tumbler and floats. Each of the 31 winners will also receive Dandy swag and coupons for free Dandy products from local grocery stores.
Duda Farm Fresh Foods will employ a comprehensive marketing strategy to promote the giveaway that includes regional TV segments, public relations efforts, influencer support, sweet corn recipes and application inspiration, online advertising, as well as email and social media campaigns to increase sweepstakes entries and drive demand for the product in stores.
