Concord Foods, Tajín introduce collaboration, fresh packaging

Concord Foods announced a dynamic partnership with Tajín seasonings, showcasing an innovative Tropical Smoothie Recipe and Strawberry Smoothie Recipe featuring Tajín seasonings. As a leading provider of flavorful options, Concord Foods’ popular Fresh Success line boasts a diverse range of seasoning and smoothie mixes, all crafted without artificial flavors, colors or preservatives, perfect for enhancing both fresh fruits and vegetables.

With an impressive selection of 39 mixes currently available, this collaboration with Tajín represents Concord Foods’ inaugural co-branded effort.

“We’re thrilled to collaborate with Concord Foods and their Fresh Success line," said Juan Carlos, brand marketing manager for Tajín. "We’ve long admired their brand, from their bread mixes to their caramel dips, and we believe this partnership, combining their delectable Tropical Smoothie with Tajín, is a win-win for both companies.”

The concept is elegantly simple yet irresistibly innovative: the Tajín name prominently graces the front of the Tropical Mango Smoothie and the Strawberry Smoothie Mix packaging, inviting consumers to enjoy the smoothies by simply adding mango or strawberries and discovering the Tajín recipe on the back. This mouthwatering concoction, known as the Tajín Spicy Mango Smoothie in one example, features both Tajín Chamoy Sauce and Tajín Clásico, promising a flavor experience like no other.

“We are always pushing the boundaries of creativity and seeking new avenues to connect with consumers," said Samantha McCaul, marketing manager at Concord Foods. "The widespread popularity of Tajín, particularly with mangos, strawberries and tropical fruits, inspired an idea we knew we had to pursue.”