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Philadelphia: A fruitful city with a thriving produce market

By
Keith Loria

The City of Brotherly Love is not just known for its historical landmarks and vibrant culture; it’s also a major hub for fresh produce, boasting what is reportedly the world’s largest fully enclosed, fully refrigerated wholesale produce terminal.

The Philadelphia Wholesale Produce Market, a sprawling 686,000-square-foot facility, serves as a critical link in the food supply chain, providing cold-chain protection for a vast array of fruits and vegetables. Its merchants, many of whom represent generations of family-owned businesses, offer a comprehensive selection of produce, from everyday staples like apples to more specialized items like zucchini.

These businesses are vital in supporting the local foodservice industry and grocery businesses, consistently delivering high-quality goods to a diverse customer base.

Beyond its role in wholesale and retail, the market actively engages with the community. It has a long-standing partnership with culinary schools in the Philadelphia region, offering future chefs valuable hands-on experience in sourcing top-tier produce directly from the market.

As warmer weather arrives, the market anticipates an influx of local produce from farms in Pennsylvania, New Jersey, Delaware and Maryland. Philadelphia’s strategic location, nestled between the major produce centers of New York and Baltimore, further enhances its position as a prime location for produce-related businesses.

The market also offers a range of logistical and port services, including exporting, importing and breakbulk programs, along with access to a centralized examination station, barge and tug operators, export packers, freight forwarders, brokers, terminal operators and trucking companies. Its proximity to major ports in Philadelphia, New Jersey, New York and Delaware streamlines transportation and distribution.

While a primary destination for wholesalers, retailers and restaurants, the Philadelphia Wholesale Produce Market is also open to the public, making it a convenient source of fresh produce for residents of the city and surrounding suburbs. This public access continues a rich tradition in Philadelphia, with some merchants tracing their roots back to Dock Street, the city’s original fruit and vegetable marketplace.

Since moving to its current state-of-the-art facility in June 2011, the market has upheld the legacy of its Dock Street origins while prioritizing a safe and clean environment for its operations.

In addition to the large-scale wholesale market, Philadelphia is home to a vibrant network of farmers markets that celebrate local communities and offer a direct connection to fresh, seasonal produce.

A unique offering is the Dickinson Square Farmers’ Market in South Philadelphia, which features farmers selling only produce they cultivate themselves and food artisans using ingredients sourced from nearby farms to create distinctive prepared foods.

The Food Trust, a non-profit organization, has been instrumental since 1992 in collaborating with Philadelphia neighborhoods, organizations, retailers, farmers, and officials to improve access to healthy and fresh foods. One of their key initiatives is the year-round Clark Park Farmers Market in West Philadelphia, providing residents with consistent access to fresh produce and other goods.

With its bustling wholesale market and numerous initiatives promoting fresh fruits and vegetables, Philadelphia clearly demonstrates a strong appetite for quality produce, solidifying its reputation as a truly fruitful city.

Keith Loria

Keith Loria

About Keith Loria  |  email

A graduate of the University of Miami, Keith Loria is a D.C.-based award-winning journalist who has been writing for major publications for close to 20 years on topics as diverse as real estate, food and sports. He started his career with the Associated Press and has held high editorial positions at magazines aimed at healthcare, sports and technology. When not busy writing, he can be found enjoying time with his wife, Patricia, and two daughters, Jordan and Cassidy.

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