Market Minute: Early California grape crop ready for promotions
By
Ron Pelger
Market Minute: Early California grape crop ready for promotions
By
Ron Pelger
A warmer spring has sped up the growing of California grapes by three weeks. The transition has taken place as shippers are getting some of the best grapes in the world out to retailers. This means that the ad promotion timing is perfect for retailers. The grape quality is superior — as usual — with some great cluster sizing. They are especially outstanding in juicy flavor.
This new crop is fantastic. I purchased a large bag and the snappy crunch bursts with a juicy taste that lasts. I rate this crop as tops and so will your customers.