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Whole Foods CEO takes on new role

Jason Buechel, CEO of Whole Foods Market, will take on an expanded responsibility leading Amazon's Worldwide Grocery Stores while maintaining his current role.

Buechel has been with Whole Foods since 2013. Prior to his role as CEO, he served as chief operating officer, providing operational leadership over all Whole Foods physical stores, and overseeing the company’s technology, supply chain and distribution, store real estate and design, and HR functions.

In his time as CEO, Buechel has unlocked the company's ability to make high-quality natural and organic groceries more affordable and accessible to customers, helping Whole Foods achieve record sales growth and expand to over 535 locations.

"Since creating a single [Worldwide] Grocery Stores organization in 2022, we have made notable progress in our vision to make grocery shopping simpler, faster and more affordable for customers," said Worldwide Amazon Stores CEO Doug Herrington. "We’ve taken steps to integrate our huge grocery selection across our broader logistics network, and create a more seamless experience for customers, especially Prime members. This work will continue under Jason’s leadership."

Buechel will report to Herrington.

"I am incredibly energized by our momentum in grocery," said Herrington. "Our new Grocery Subscription is getting fantastic response from customers. We continue to be focused on great selection and value at Whole Foods Market, Amazon Fresh and Amazon Go. We’re getting great feedback on our new and redesigned Amazon Fresh stores. We’re also excited by new experiments, like in Phoenix, where customers can shop tens of thousands of grocery items — including fresh groceries — alongside millions of Amazon.com products, and have them delivered, together, in hours."

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February 4, 2025
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