Susan Noritake named Bako Sweet's VP of sales and marketing

Bako Sweet has promoted Susan Noritake to vice president of sales and marketing. In her new role, Noritake will continue to lead the team with a focus on strategic growth and innovation.

Noritake joined Bako Sweet in June 2023 as director of sales and has since been instrumental in leading the company’s sales and marketing efforts, delivering innovative solutions that elevate both the Bako Sweet brand and the sweet potato category. With 30 years of experience in sales and marketing at companies like Zespri International, Duda Farm Fresh Foods, Mann Packing and Gill’s Onions, she brings a proven track record of building impactful campaigns that drive consumer demand and retailer success.

“I am honored to step into this new role and build on the incredible momentum we’ve achieved over the past year,” said Noritake. “Looking ahead to 2025, I’m eager to implement our fresh strategies that will continue to differentiate Bako Sweet in the market and to deepen partnerships with retailers while driving even greater consumer excitement for our products.”

In the past year, Noritake has spearheaded campaigns positioning sweet potatoes as a year-round staple, inspiring consumers with Bako Sweet’s mission to “sweeten your every day” and elevating brand visibility at the retail level. Under her leadership, the team continues to grow, and this elevated role will enable Noritake to develop further and expand the brand’s sales and marketing initiatives.

“Susan has been a driving force behind our growth over the last year, bringing innovative strategies and unmatched expertise to the table,” said Matt McCort, executive vice president at Bako Sweet. “Her leadership and vision are invaluable as we continue to grow and solidify Bako Sweet’s position as the leading brand in the sweet potato category.”