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Phillips Mushroom Farms appoints national sales manager

Phillips Mushroom Farms, a leading grower-packer-shipper of fresh mushrooms based in Kennett Square, PA, announced the appointment of Larissa Rice as its new national sales manager.

With more than 30 years of experience in fresh produce sales and marketing and a proven track record of driving revenue growth and fostering strong relationships, Rice is poised to bring valuable expertise and insight to this pivotal role. In the new position, she will oversee Phillips' nationwide sales strategy, focusing on enhancing customer relationships, expanding market presence, and leading the sales team to achieve ambitious service targets.

“We are thrilled to welcome Larissa to the team,” said Sean Steller, director of business development at Phillips Mushroom Farms. “Her extensive experience in mushroom promotion and relationship management combined with a deep understanding of the challenges and opportunities facing our industry, will be instrumental in reinforcing our commitment to delivering exceptional quality and service to our customers.”

Rice joins Phillips from Monterey Mushrooms, where she held the position of sales director and played a critical role in overseeing all aspects of customer accounts, cultivating and maintaining strong relationships, and driving growth and profitability through new business acquisition.

At Monterey, Rice was responsible for managing the customer service department and collaborated closely with the farm’s management team to improve efficiency and profitability. Her leadership, strategic vision, and dedication to building strong customer-centric sales organizations will serve as key assets as Phillips continues to evolve and focus on customer satisfaction.

“I look forward to working closely with the team to enhance our sales strategy, develop new opportunities and deliver outstanding results for our clients across the country,” said Rice.

Phillips Mushroom Farms is committed to maintaining its leadership position in fresh mushroom production by leveraging innovation, customer relationships, and a dynamic sales team. The appointment of Rice reflects the company’s dedication to service and continued success in meeting the needs of its customers.

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