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Apeel Sciences names new CEO

Apeel Sciences appointed Luiz Beling as its new CEO. With over two decades of agriculture industry experience, Beling brings a wealth of knowledge and skills in driving innovation and fostering strategic partnerships. This background will be invaluable as he steers the company into its next phase of growth.

Beling most recently held leadership roles at Farmer's Business Network and Bayer Crop Science, where he led large teams across multiple geographies that accelerated business growth and increased customer satisfaction. His career has been characterized by a commitment to finding healthy solutions to critical challenges in food and agriculture.

"I'm thrilled to join Apeel Sciences, a company that resonates with my passion for innovative solutions," said Beling. "As we embark on the next phase of the company’s growth, my priority is to elevate our customers’ experience to unprecedented levels. Achieving outstanding customer satisfaction is at the heart of my focus, as we strengthen our partnerships with suppliers and retailers to deliver healthy produce and simplify the integration of our groundbreaking technology.”

As Beling transitions into his new role over the next several months, he will be working closely with Apeel's founder and outgoing CEO James Rogers. Roger’s title will remain founder and Apeel board member. "I’m delighted to have Luiz joining our team at this pivotal moment. Luiz’s appointment symbolizes Apeel's transformation from an innovative startup to a global business," said Rogers. "His customer obsessed mindset and strategic vision is in perfect harmony with our core mission to make food more accessible to the world and to create abundance for all."

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