In produce production, post-harvest freshness protection is vital, but the traditional tools used to preserve it can be limited, inconsistent or expensive.

Enter Vidre+ stickers from Fresh Inset, a patented active packaging solution that delivers inbox freshness with greater efficiency, extended protection and no disruption to pack house operations. (Vidre+ is a registered trademark of Fresh Inset.)

Vidre+ is a breakthrough delivery system for 1-MCP (1-Methylcyclopropene) that offers unmatched flexibility to the industry. Various sticker sizes and 1-MCP dose rates allow for more produce varieties to be protected than ever before.

This cost-effective, easy-to-implement solution works throughout the supply chain to provide growers, packers, shippers and retailers with quality produce that lasts longer. 

Protection for wide variety of produce
Trials with various produce types, including apples, pears, plums, broccoli, berries, cherries, leafy greens and much more, consistently show reduced weight loss, firmer texture and a longer retail window. 

Vidre+ stickers applied during packing suppress ethylene-triggered deterioration throughout transport and retail display without leaving residue or altering the product. For pick, pack, and ship operations or decentralized facilities that require alternatives to sealed-room treatment, Vidre+ is a useful solution.

“Vidre+ is optimized to maintain the protective effect through the full logistics cycle,” said Kevin Frye, vice president of market development. “It’s more than just convenient — it’s targeted protection for longer shelf life and higher pack-out quality.”

Superior operational fit
Vidre+ integrates with clamshells, trays and liner bags, and works across traditional and sustainable packaging materials. Its application requires minimal capital investment.

Additionally, various sticker sizes and dose rates provide customized solutions for various crops and pack sizes versus existing one-size-fits-all sheets and sachets.

For inventory that can benefit from an additional dose of 1-MCP, Vidre+ stickers can be applied when boxes are being packed for longer-lasting protection. Operators have the flexibility to decide if, when, and how much — at the package or box level.

Timed, gradual release means better results
The patented timed and gradual release of 1-MCP, over 24–30 hours, allows Vidre+ to provide superior protection over other produce inbox solutions that deliver quick, one-shot applications.

This longer, gradual release period ensures a more continuous treatment is delivered inside each package, thereby extending the fresh quality longer. Produce operations benefit via the ability to transport farther, enjoy fewer rejections at retail, and reduce waste.

“The use of 1-MCP to combat the negative effects of ethylene and extend produce shelf life has been in effect for many years,” said Frye. “However, Fresh Inset has taken it to the next level with dose rate flexibility and gradual release technology that is operationally simple, affordable and enhances profitability.”

Easily activate your packaging
Innovating quality control when it comes to produce freshness has never been easier — a simple sticker on existing produce packaging is all that is needed.

Vidre+ stickers are garnering unprecedented interest among growers, packers, shippers and retailers alike, as they can all easily incorporate it into their operations and benefit from it, while increasing their sustainability efforts toward food waste reduction. 

If a company is still using commodity packaging that isn’t smart and functional, with adjustable protection against the negative effects of ethylene, it’s time to get Vidre+.