North Shore Sales & Marketing has hired Chris Wada as its new marketing manager. Wada brings a wealth of experience to the Southern California-based hydroponic greenhouse grower of fresh living herbs and microgreens. 

Wada spent the majority of the last nine years at Wada Farms Marketing Group LLC, where he was instrumental in elevating the company and product brand experiences. He has also played a key role as a member of industry boards, including Potatoes USA and most recently as business development manager for BiologiQ, a sustainable packaging company. Joining in advance of the launch of a new Organic Living line of products and completion of a $6 million greenhouse expansion in Thermal, CA, he can continue his success.  

“I am excited to start a new challenge within North Shore and look forward to working with the team to further develop their already extensive product lines, B2B support and B2C engagement," Wada said in a press release. "I am fortunate to be joining such a respected company that prides itself on delivering the freshest living produce on the planet to many of the top retailers in the country.  Fresher longer is a real thing here.  We sell living herbs with the roots still attached so they stay alive until you cut them.  I’ve been here about a month and have already adopted a new motto that applies to both life and fresh herbs.  Don’t cut life short, start living!”

“Chris brings a unique perspective, valuable experience and produce industry knowledge that has already made him a key addition to the North Shore family," Suzette Overgaag, co-founder and chief financial officer, said in the release. "We view his announcement as a sign of our commitment to being a leader in our industry. Our new innovations and the increasing demand from our customers led us to look for an addition to our team who will fit in with our ethos of innovation and exceptional service, and it is very fortunate that we were able to find someone of his caliber to fulfill this role. I’m confident that Chris will play a key role in providing and implementing high-quality solutions for our clients.”