Nature Fresh 'Sweet Temptations' tomatoes now available in multi-variety packs
Nature Fresh 'Sweet Temptations' tomatoes now available in multi-variety packs
With more consumers looking for healthy food options, demand for food that is tasty and good for you is on the rise. In the midst of that kind of market, Nature Fresh Farms is promoting its specialty category of grape tomatoes that come in a convenient packaging and are branded under the "Sweet Temptations" line.
Nature Fresh's grape tomatoes are grown with a focus on taste and appearance, according to Ray Wowryk, director of business development at Nature Fresh, which is based in Leamington, ON. He added that the focus of the line has been in response to specific consumer demands.
"With the high number of women shopping, the brand draws attention, and our combination of great flavor and texture provide solid consumer confidence," Mr. Wowryk said in a press release. "If you love tomatoes that taste and look good, you're going to fall in love with our tomatoes."
The names in the product line -- Kiss, Passion, Sweetest, Amorosa and Valentine - extend the "love" theme, and Mr. Wowryk added that Nature Fresh wants to impress upon the consumer the care and love that goes into their produce.
In addition to taste, the Sweet Temptation is sold in two- and three-cell clamshells that give consumers the option to taste multiple varieties of tomatoes from one package. With the convenient packaging and great taste, Nature Fresh Farms Sales promote it as an excellent product for snacking.
"Sweet Temptations with two- and three-cell options allow consumers to experience the taste of a variety of color combinations," he said. "They're ideal for a healthy snack, for cooking or to put on salads."
Tomato varieties available in the Sweet Temptation line are red "Kiss," yellow "Sweetest," and orange "Passion" tomatoes. They're packed in units of eight per pack, but they can be delivered in a wide array of packaging options to fit different demographic markets.
