Justin wins again for California Giant
Justin wins again for California Giant
Justin Robinson, who is featured in the California Giant advertising and marketing campaign for 2006, has won the Cyclocross National Championship held earlier this month in snowy New England.
Far from the California sunshine, Mr. Robinson was able to overcome the freezing elements and bring home the championship for the second year in a row for California Giant Berry Farms. The company said that it is extremely proud of the team at this most recent event with three of the members standing on the podium wearing the Cal Giant colors.
California Giant has been supporting cycling for over five years to support fitness and increased fruit and vegetable consumption as part of a healthy lifestyle for the American consumer. Little did the company know that alo ng the way, its cycling team would receive national recognition.
"I am proud to represent a local company and one with a wholesome product like strawberries," Mr. Robinson said in a Dec. 20 statement. "I really appreciate the support from California Gian t and look forward to future success."
Cycling is now the fourth most popular sporting activity in the United States, enjoyed by over 44 million Americans. Additionally, more than half of American cyclists have higher incomes than the average American, according to the statement, which added that cycling is the number one fitness activity for doctors over the age of 40.
As a grower-shipper of fresh strawberries and fresh strawberry juice, the company is committed to supporting this highly popular sport promoting a healthy lifestyle focusing on diet and exercise. With Lance Armstrong's record-setting victories and the increasing emphasis on well-being, consumers are even more aware of their own personal health and fitness. When the Cal Giant team members are out competing, training and volunteering, the California Giant name is highly visible on a platform that represents health and success.
As California Giant prepares for the 2006 strawberry and racing seasons, the sales and marketing team is excited to work with retail buyers to promote cycling along with their premium Cal Giant strawberries as they deliver a strong health and fitness message to consumers. Retail promotions will promote health and fitness with an emphasis on the American Heart Association. California Giant will work with retail customers in markets hosting cycling events to promote the team and its berries throughout the season.
The California Giant-sponsored cycling team trains and races all year supporting fitness and exercise as an essential part of a healthy lifestyle. With over 30 members, the cycling team includes a youth team, an elite team and master's team..n
Far from the California sunshine, Mr. Robinson was able to overcome the freezing elements and bring home the championship for the second year in a row for California Giant Berry Farms. The company said that it is extremely proud of the team at this most recent event with three of the members standing on the podium wearing the Cal Giant colors.
California Giant has been supporting cycling for over five years to support fitness and increased fruit and vegetable consumption as part of a healthy lifestyle for the American consumer. Little did the company know that alo ng the way, its cycling team would receive national recognition.
"I am proud to represent a local company and one with a wholesome product like strawberries," Mr. Robinson said in a Dec. 20 statement. "I really appreciate the support from California Gian t and look forward to future success."
Cycling is now the fourth most popular sporting activity in the United States, enjoyed by over 44 million Americans. Additionally, more than half of American cyclists have higher incomes than the average American, according to the statement, which added that cycling is the number one fitness activity for doctors over the age of 40.
As a grower-shipper of fresh strawberries and fresh strawberry juice, the company is committed to supporting this highly popular sport promoting a healthy lifestyle focusing on diet and exercise. With Lance Armstrong's record-setting victories and the increasing emphasis on well-being, consumers are even more aware of their own personal health and fitness. When the Cal Giant team members are out competing, training and volunteering, the California Giant name is highly visible on a platform that represents health and success.
As California Giant prepares for the 2006 strawberry and racing seasons, the sales and marketing team is excited to work with retail buyers to promote cycling along with their premium Cal Giant strawberries as they deliver a strong health and fitness message to consumers. Retail promotions will promote health and fitness with an emphasis on the American Heart Association. California Giant will work with retail customers in markets hosting cycling events to promote the team and its berries throughout the season.
The California Giant-sponsored cycling team trains and races all year supporting fitness and exercise as an essential part of a healthy lifestyle. With over 30 members, the cycling team includes a youth team, an elite team and master's team..n
