Excellent quality for J. Roland Wood Farms
Excellent quality for J. Roland Wood Farms
In late January, Michael Wood, operations manager of J. Roland Wood Farms Inc., in Benson, NC, told The Produce News that the company was currently shipping excellent-quality stored sweet potatoes.
“We will have ample volumes to get us through until the 2013 crop is dug,” said Mr. Wood. “There will not be any green sweet potatoes shipped from here — we’ll be running from cured to cured this year.
“The quality of the crop is excellent,” he said. “We had nice, timely rains during the growing season. When we needed moisture we got it, and when we didn’t need it we didn’t get it.”
Mr. Wood is the son of Winifred Wood, co-owner of the company. Ms. Wood is currently on medical leave while she recovers from an illness, but she now comes into the office frequently to help out. Mr. Wood said she is making good strides in her recovery.
“In this competitive market, prices are hurting growers,” said Mr. Wood. “But when Mom was too ill to call on her customers, they were calling on her, which is an indication that they are pleased with our service, quality and prices. Competitors are beating prices down in major ways today, and that is preventing everyone from getting a fair price for their sweet potatoes.”
He also said the 2012 crop was larger in yield but lower in acreage than the previous year. Some acreage was used to grow other commodity crops that are paying more money.
J. Roland Wood Farms, which is Good Agriculture Practice certified, distributes its sweet potatoes east of the Mississippi River, from the southernmost areas of the United States to the North.
Mr. Wood said the company is looking into the possibility of a bagging machine, acknowledging that bagged-sweet potato demand is on the rise.
The company’s website, www.eatsweetspuds.com, is undergoing construction. Asked how he was able to grab the catchy website name, he said, “We just came up with it and it was there. We’re happy to have it.”
His message to the industry is to buy more sweet potatoes and at better (more fair) prices.