Curry & Co. release new packaging
Curry & Co. release new packaging
Curry & Company recently introduced new packaging featuring the redesigned Curry & Co. logo. The company said that its packaging is carefully and creatively designed to meet the merchandising and display needs of retailers nationwide. Matching bins and bags are in the final stages of production.
The high-quality graphics showcase the four-color, hand-illustrated logo on an enlarged background of the red barn depicted in the logo. The box will be utilized for yellow, red and white onions and also for their sweet onion program.
"We wanted something bright, bold and colorful that clearly said 'farm,'" Matt Curry, president of Curry & Co., said in a press release. "Our aim was packaging that gets noticed, is functional for displays and connects the consumer to the grower. What consumer doesn't feel produce starts with an image as iconic as a red barn?"
Complimentary point-of-sale is available and can be custom-designed for accounts as needed.
"Virtually every retailer has different requirements for point-of-sale materials, rather than a one-size-fits-all program," Mr. Curry added in the press release. "We work with our retailers to develop the proper size and message that works for their particular stores. It creates more work, but typically has much better store level execution when materials are custom made and targeted."
