“We have just started a year-round lemon program. That is new for Homegrown organic Farms,” said Scott Mabs, director of marketing.

The expanded lemon program was made possible with the acquisition of some new ranches in Southern California, he said. “We now have lemons in all three [California] districts. It will allow us to continue a lemon program year round for our customers.”

With production on company ranches, Scott MabsHomegrown expects continued growth in its overall citrus program. “We will have increases in volume almost across the board, but it is incremental,” Mr. Mabs said in a previous interview at the start of the 2011 season. “We will probably have a 20 percent increase across the board just due to bringing new blocks into production.”

The company starts its citrus season off “down in the southern San Joaquin Valley with our acreage of Fukumoto Navels,” he said. “It is a great ranch and some really good acreage of a very good early variety of Navels.” Following the early Fukumotos, Homegrown will move into mid-season Navel varieties such as Washingtons and Atwoods, he said. “Then we will have a very good, really strong late-season program” that will continue through May.

In the 2011-12 season, Homegrown had first-year production on a new clementine program. “It was a very small amount,” Mr. Mabs said in the Oct. 19 interview. “We will have a significant increase in production this year.” That, too, is from “our own ranch.”

Homegrown is in process of building a Mandarin program that “consists of all the main Mandarin items, being Satsumas, clementines, the W. Murcotts and the Gold Nuggets,” he said.

Additionally, “ we had a very small production last year of organic Sumos,” Mr. Mabs said. “We will be offering [those] again this year,” and this year “we will have more volume available. Those are all new plantings.”

The company will have some Gold Nuggets available this year, but very few.

New plantings are coming into production in “all those things” this year, “so the growth of the program is significant,” he said. “It’s a lot of fun. We have a lot of new things available.”

Apart from its California citrus program, “we have also just started bringing in organic limes from Mexico,” Mr. Mabs said. Those will be sold in Homegrown’s “Bella Terra” label and will enable the company “to round out our citrus program and offer all the citrus items that are important to fill our customers’ requests.”

The company’s main label is “Home Grown Organic Farms.” The “Bella Terra Organics” label is being used just for imports, Mr. Mabs said. “Anything that we import into the U.S., obviously, we want to separate that out and be recognized in the market as different than the Homegrown Organic Farms product. So we created the label ‘Bella Terra Organics’ to characterize those in the marketplace.”

The company expected to start its Navel season around Nov. 12 with early, mid-season and late Navel varieties in the program, the season should continue through March, he said. “We also have our Valencia program that usually starts in April or so and goes through August.”

Homegrown has Cara Cara Navels as well, he said. They will start in December and go through March.

Organic grapefruit are also part of the company’s citrus offerings. “Our grapefruit program starts in March and goes through August,” Mr. Mabs said. “The grapefruit are from both southern California and the San Joaquin Valley. We have ranches in both areas of the state.”