Chilean Fresh Fruit Association announces promotions
Chilean Fresh Fruit Association announces promotions
ATLANTA -- The Chilean Fresh Fruit Association is extending a $4 million 2005-06 promotion to many major markets throughout North America.
In a presentation to the trade and media here Nov. 5, Tom Tjerandsen, managing director for the association, which is based in Sacramento, CA, presented details of the promotion.
Gustavo Yentzen, marketing manager for the Chilean Exporters Association, or ASOEX, which is based in Santiago, outlined an overview of the plans.
Jason Stemm, senior account manager for Lewis & Neale Inc. in New York, presented a look at his agency's national public relations efforts for Chilean fruit.
Highlighting the promotion will be television advertising in more than 30 markets in the United States and the top four in Canada.
The promotion also features spot radio ads and in-store radio advertising in those retail stores with the highest- volume sales.
Retail Chilean fruit display promotions are competing for a grand prize one-week, all-expense-paid trip for two to Chile. The prize is valued at $10,000. The Chile display contest offers five $2,500 first prizes to the top finishers in each of five regions. Similarly, there is a $1,000 cash award given to produce managers finishing second in each of the five regions in North America.
As for point-of-sale materials, the Chilean Fresh Fruit Association offers price cards, recipes and recipe folders, as well as bin wraps.
To provide information on the Chilean deal to retailers, the association is providing a CD-ROM which provides an interactive orientation to Chilean fruits and their availability, as well as handling tips and ready-to-use advertising and merchandising ideas and images.
Retailers are also being supplied with a product reference guide (in English or Spanish) for Chilean fruit. Posters showing fruits from Chile or the Chilean growing areas and production seasons are also available to retailers. The CFFA web site (www.cffausa.org) offers full information on all these promotions.
The Chilean Fresh Fruit Association is also promoting through trade advertising, including inserts providing the latest information on the Chilean deal.
The consumer public relations program targets food editors across the United States.
In a presentation to the trade and media here Nov. 5, Tom Tjerandsen, managing director for the association, which is based in Sacramento, CA, presented details of the promotion.
Gustavo Yentzen, marketing manager for the Chilean Exporters Association, or ASOEX, which is based in Santiago, outlined an overview of the plans.
Jason Stemm, senior account manager for Lewis & Neale Inc. in New York, presented a look at his agency's national public relations efforts for Chilean fruit.
Highlighting the promotion will be television advertising in more than 30 markets in the United States and the top four in Canada.
The promotion also features spot radio ads and in-store radio advertising in those retail stores with the highest- volume sales.
Retail Chilean fruit display promotions are competing for a grand prize one-week, all-expense-paid trip for two to Chile. The prize is valued at $10,000. The Chile display contest offers five $2,500 first prizes to the top finishers in each of five regions. Similarly, there is a $1,000 cash award given to produce managers finishing second in each of the five regions in North America.
As for point-of-sale materials, the Chilean Fresh Fruit Association offers price cards, recipes and recipe folders, as well as bin wraps.
To provide information on the Chilean deal to retailers, the association is providing a CD-ROM which provides an interactive orientation to Chilean fruits and their availability, as well as handling tips and ready-to-use advertising and merchandising ideas and images.
Retailers are also being supplied with a product reference guide (in English or Spanish) for Chilean fruit. Posters showing fruits from Chile or the Chilean growing areas and production seasons are also available to retailers. The CFFA web site (www.cffausa.org) offers full information on all these promotions.
The Chilean Fresh Fruit Association is also promoting through trade advertising, including inserts providing the latest information on the Chilean deal.
The consumer public relations program targets food editors across the United States.
