FFVA names Canada’s Loblaw Merchandiser of the Year for its support of Florida product
FFVA names Canada’s Loblaw Merchandiser of the Year for its support of Florida product
The Florida Fruit & Vegetable Association presented its Merchandiser of the Year Award to Loblaw Cos. of Canada at the 69th annual FFVA convention held Sept. 18-21 in Naples, FL.
With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 135,000 full- and part-time employees. The company is one of the larger grocery retailers in Canada and one of Canada’s largest
Outgoing FFVA Chairman and Senior Vice President of A. Duda & Sons Inc. presents the Merchandiser of the Year Award to Loblaw Senior Category Manager Jean-Francois Delorme and Vendor Development Manager Jason Zellers during a Sept. 20 awards luncheon. (Photo by Chip Carter)private-sector employers. It is also a major supporter of Florida-grown fruits and vegetables.
In nominating the company, David Neill, president of Florida’s Diamond Tomato Co., Triangle Farms and Big Red Tomato Packers, said Loblaw “has proven to be a strong supporter of Big Red Tomato Packers as well as supporting a variety of Florida products from other vendors. Loblaw champions direct farm sourcing by working directly with farmers, employing local representatives to facilitate direct farm supply lines and featuring Florida products throughout Canada. Loblaw’s dedication to their customers manifests itself in its dedication to food safety and quality produce. The company chooses Florida agriculture over other outlets when available because Florida farmers are dedicated to providing consistent, delicious and safe produce.”