Sunlight International Sales' fall-themed grapes now shipping
Sunlight International Sales' fall-themed grapes now shipping
Both retailers and consumers can savor the holidays Dulcich-style, as from Sept. 4 through Oct. 31 Sunlight International packs and ships its “Harvest Hobgoblin” brand of premium California table grapes to locations across the United States and Canada.
Fresh “Hobgoblin” grapes are available in red, green and blue-black varietals.
The Hobgoblin stand-up colander
bags are constructed for ease of display in Sunlight's matching point-of-sale bins, as well as for ease of use for customers. Consumers can conveniently wash the product through the colander bag. Additional point-of-sale materials provided to retailers include display cards, posters and shelf dangers.
The Hobgoblin's QR code will link to Halloween recipe demonstrations. “With this festive merchandising program showcasing Sunlight's nutritiously delicious offerings, it's no trick when these treats vanish like a ghost in-store,” the company said in a press release. “Hobgoblin grapes are a fun and healthy snack alternative that families can enjoy together.”
"The Hobgoblin program is a fall-themed Halloween sales driver using varietals packed fresh during the peak of our harvest,” Nick Dulcich, owner of Sunlight International, said in the press release. “The graphics we use are so fun, and my intent was to appeal to children, as well as their mothers. I wanted to bring the joy and excitement of Halloween to the produce department."
Sunlight sets out to enchant everyone's Halloween season by providing fresh and flavorful grapes in practical yet attractive packaging. It is packaging that is clearly making an impression, as Sunlight is a finalist in the Produce Marketing Association's 2012 Impact Award for its new Pretty Lady for the summer bags. "Great packaging can capture customer attention, drives sales and differentiate products from the competition," said the Produce Marketing Association
All of Sunlight's grape bags are recyclable, using 60 percent less material than a clamshell, and easily reusable with a strong zip lock seal. The decorative, high-quality graphics and extremely clear material of the bags provide high-visibility and appeal, leading to quicker sales. The stand-up structure of the bags helps maintain better quality product, while the grab-and-go carrying handle and colander feature provide consumers with much-desired convenience.
Sunlight will be recognized as an Impact Award finalist during the Produce Marketing Association’s Fresh Summit in October.