Philly Produce LLC opens on Philadelphia Wholesale Produce Market
Philly Produce LLC opens on Philadelphia Wholesale Produce Market
A new wholesale produce distributor, Philly Produce LLC, opened Aug. 26 on the Philadelphia Wholesale Produce Market.
Philly Produce is staffed by salesmen Jim Canterino and Jose (Blue) Flores. The firm is a subsidiary of Wuhl Shafman Lieberman Corp., based in Newark, NJ.
Philly Produce offers a full line of fresh fruits and vegetables, with a specialty in tropical products. This includes diverse precut fruits and vegetables, which are processed by Wuhl Shafman Lieberman and shipped fresh daily to Philly Produce.
Philly Produce occupies units 
Jose (Blue) Flores and Jim Canterino in the sales area of their new company, Philly Produce LLC. The company opened for business on the Philadelphia Wholesale Produce Market Aug. 27.H6 and H7 of the Philadelphia market. For many years, Messrs. Canterino and Flores were salesmen for another firm, which had previously occupied the units that now house Philly Produce.
Mr. Canterino's produce career started in 1988 with involvement in his family's Philadelphia area retail and wholesale produce business.
"We are thrilled to have Philly Produce become part of our market," Sonny DiCrecchio, president and chief executive officer of the Philadelphia Wholesale Produce Market, said in a press release. "Jim and Blue are well-respected, possess a lot of experience and add a great deal to our market's already-competitive nature. We welcome them and wish Philly Produce a long and fruitful future here."
The Philadelphia Wholesale Produce Market opened for business in June 2011. It is now home to 23 wholesale produce businesses enjoying combined annual sales exceeding $1 billion.
