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Green Tree to move quality pears

Green Tree International, headquartered in Visalia, CA, with a brokerage office in Wenatchee, WA, expects to begin marketing a quality crop of pears from the Pacific Northwest in mid-August. “Bartlett, Anjou and Bosc are the main varieties we sell,” said Brett Hull, sales associate. “But we sell all major varieties.” Bartletts will kick off the production season, with Anjous following several weeks later.

Conditions earlier in the production season were colder and wetter than is typical, and the Pacific Northwest experienced some major rain and hail storms. “It sounds like it took out more apples than pears,” he said. “It has been a good growing year. It looks like it will be a good quality year [for pears with] an average-sized crop.”

Green Tree brokers pears primarily to wholesale and foodservice customers in the continental United States. A full range of packaging is available.

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Giant Eagle drops prices through Labor Day

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Del Monte launches upcycled fruit innovation

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West Pak looks to refresh the organic avocado experience

West Pak Avocado announced a major refinement to its organic avocado program, unveiling a vibrant new visual identity and expanded merchandising tools. Launching this summer and debuting at the Organic Produce Summit, the program introduces refreshed branded packaging for bagged avocados. Anchored by a new strategic direction, the company has dubbed the initiative “The Bright Side of Organic.”

Michigan asparagus wraps successful season with strong volumes, consumer demand

The Michigan asparagus season wrapped up on a high note, delivering exceptional quality, strong volumes and increased consumer awareness across key markets. To support growers and drive demand throughout the season, the Michigan Asparagus Advisory Board executed an integrated marketing campaign combining retail promotions, influencer partnerships, recipe development, digital advertising, video content and earned media.

Courchesne Larose acquires Star Group

Courchesne Larose Group has completed its acquisition of The Star Group. Star Group is a respected Western Canadian fresh produce distributor with more than 35 years of history and a strong national reputation. This transaction brings together two highly complementary organizations with shared values, deep industry experience and a long-term commitment to the Canadian produce sector. 

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