PAIA announces new West Coast chairman
PAIA announces new West Coast chairman
The Peruvian Asparagus Importers Association has announced that Matt DeCarlo, president of Altar Produce Inc. in Calexico, CA, has been named West Coast chairman for the association.
Mr. DeCarlo assumes the position formerly occupied by Chris Martin, president of Gourmet Trading Co., who died suddenly July 23. The association joins the industry in grieving the loss of Mr. Martin.
The association will focus even greater efforts in 2012 on spreading the positive word to industry trade press, supermarkets and consumers concerning the benefits of fresh asparagus through articles, advertisements, direct-communication and trade show participation. The association anticipates increasing consumption and demand for fresh asparagus in 2012.