A&P customer wins contest to name new rose variety
A&P customer wins contest to name new rose variety
A Philadelphia Great Atlantic & Pacific Tea Co. customer has won a rose-naming contest that drew 16,000 entries, receiving a bouquet of orange roses, a new variety she named Tangelic — combining tangerine, the color of the rose, with what she described as an angelic appearance. She also won $5,000 in grocery gift cards.
Kevin Prill, floral category manager for A&P at its headquarters in Montvale, NJ, described the contest sponsored by his company and The Elite Bouquet, a grower in Miami, as a panelist at the recent International Floriculture Expo in Miami. “The naming competition was the first of its kind for our company and turned out to be extremely popular among our customers,” he told IFE attendees.
The new hybrid tea rose variety named by Philadelphia resident Anne Marie Baiori will be sold exclusively for a year by A&P andits subsidiaries — Pathmark, Superfresh, The Food Emporium and Waldbaum’s. “We are pleased with the new name and thrilled to offer this rose exclusively to our shoppers,” Mr. Prill added.
The contest began in March when more than 6,000 shoppers chose their favorite from 10 new rose varieties supplied by The Elite Bouquet Co. Then customers submitted names for the rose and Ms. Baiori won over about 16,000 other entrants. She was recognized at a ceremony in a Philadelphia Pathmark store, an A&P subsidiary, earlier this spring.
Mr. Prill has a social media team in his corporate office that helped with the contest and also promotes other floral special events.
