She was the "The Apprentice" candidate that TV-viewing audiences loved to hate when Donald Trump's reality series first aired on NBC in 2003.

Since being told "You're fired!" by The Donald, however, Omarosa Manigault-Stallworth has parlayed her dismissal into a promising career, making guest appearances on "The Tonight Show with Jay Leno" and other highly rated talk shows; providing commentary on other reality programs; and filming a pilot series with Jerry Springer. And on Sunday, Nov. 6, she will be greeting visitors to the Red Zoo Marketing and Oppenheimer Group booths at the Produce Marketing Association Fresh Summit convention and exposition in Atlanta.

Ms. Manigault-Stallworth will be promoting her namesake tomato, the Amorosa, a cocktail variety that's being heralded for its sweetness and firmness, and will be available for photos at the trade show.

According to Oppenheimer Greenhouse Category Director Mike Reed, the British Columbia-based distributor is working in conjunction with Red Zoo in Ontario for year-round production and availability of the new variety, which is officially being rolled out at the convention. Seed for the specialty tomato is from the Dutch company Rijk Zwaan.

Mr. Reed said in October that Houwling Nurseries in Oxnard, CA, will have the Amorosa available in mid-November, and volume will be good through the winter.

In Ontario, the next season's crop was being planted in October, and Red Zoo's Jay Colasanti said that Oppenheimer and Red Zoo alliances in Mexico were going into winter production.

Both men were very optimistic that this season will see good returns on a new consumer darling.

"What sets this tomato apart [from other cocktail varieties] is the really good consumer feedback we've been getting," Mr. Reed said.

"It's started to outpace other leading cocktail varieties in trials conducted in the Pacific Northwest."

He added that production will come from smaller acreage over the winter and will ramp up in February and March. Amorosa, slightly smaller than the Campari variety, was discovered three seasons ago in a trial lot of hybrids by seed developer Rijk Zwaan and immediately brought into small commercial production to establish viability. The first commercial season was 2004, and this year marks the Amorosa's launch into the Campari-dominated cocktail tomato market.

"This is the first year to measure the Amorosa head-to-head with the market leader, and we have seen great success," Mr. Reed concluded.

Mr. Colasanti concurred, saying that the smaller Amorosa is being distributed throughout North America and is capturing "the educated market."

He called the tomato's "consistent size" of approximately 40 grams a selling point.

"It's also very firm and comes generally with seven or eight tomatoes on a stem," he said. "And the Brix, based on the growing habits of the farmers, is one-half to three- fourths higher" than other varieties.

Mr. Colasanti also noted that growers are working on organic production of the cocktail tomato.