PMA creates new crisis management manual
PMA creates new crisis management manual
What would you do if a food-borne illness were traced to your produce? Events beyond your control can put your company right in the middle of a crisis at any time, and how you respond to it can make all the difference.
The new PMA Crisis Management Manual is designed to do just that -- help the produce industry prepare for and properly manage any kind of crisis that may occur. This user-friendly guide was released at the 2005 Foodservice Conference Tours & Exposition July 23-25 in Monterey, CA.
PMA President Bryan Silbermann said, "The PMA Crisis Management Manual is an updated and comprehensive instruction guide for the produce industry, one which will help our members customize their communication plans and deal with a crisis should it arise."
Mr. Silbermann explained that the educational information in the manual helps the industry assess crisis vulnerability for their organization and prepare for a possible crisis; work with resources such as worksheets, check lists and example documents as part of a toolkit; ask questions that relate to the tools, which aid in gathering information within an organization; manage a crisis; and minimize damage to reputations, operational effectiveness and sales.
"This how-to manual is extremely important in our fresh industry where a food-safety scare or product tampering can destroy the reputation of a company if the response is not handled with care, said Mr. Silbermann. "This manual is designed specifically for the produce industry. As such, it is another valuable and cost-saving tool that every produce company can use.
"Every company needs to be prepared to deal with crises, said Kathy Means, vice president of government relations for PMA. "No one expects to have a crisis, but they do happen, and it's best to be ready. "One of the best things about this new manual is the vulnerability analysis, she continued. "Companies can use these tools to determine what their most likely crises are and prepare for real-world scenarios. Another great tool is the communications matrix, where, during calm planning times, you can list the important audiences, the right messages and the best delivery vehicles.
The PMA Crisis Management Manual is offered in PDF format to aid organizations in developing crisis plans. It is available to members for $50 and non-members for $100. For more information go to www.pma.com. Additional crisis management workshops will be featured at PMA's Fresh Summit 2005 International Convention & Exposition in Atlanta Nov. 4-8.
The new PMA Crisis Management Manual is designed to do just that -- help the produce industry prepare for and properly manage any kind of crisis that may occur. This user-friendly guide was released at the 2005 Foodservice Conference Tours & Exposition July 23-25 in Monterey, CA.
PMA President Bryan Silbermann said, "The PMA Crisis Management Manual is an updated and comprehensive instruction guide for the produce industry, one which will help our members customize their communication plans and deal with a crisis should it arise."
Mr. Silbermann explained that the educational information in the manual helps the industry assess crisis vulnerability for their organization and prepare for a possible crisis; work with resources such as worksheets, check lists and example documents as part of a toolkit; ask questions that relate to the tools, which aid in gathering information within an organization; manage a crisis; and minimize damage to reputations, operational effectiveness and sales.
"This how-to manual is extremely important in our fresh industry where a food-safety scare or product tampering can destroy the reputation of a company if the response is not handled with care, said Mr. Silbermann. "This manual is designed specifically for the produce industry. As such, it is another valuable and cost-saving tool that every produce company can use.
"Every company needs to be prepared to deal with crises, said Kathy Means, vice president of government relations for PMA. "No one expects to have a crisis, but they do happen, and it's best to be ready. "One of the best things about this new manual is the vulnerability analysis, she continued. "Companies can use these tools to determine what their most likely crises are and prepare for real-world scenarios. Another great tool is the communications matrix, where, during calm planning times, you can list the important audiences, the right messages and the best delivery vehicles.
The PMA Crisis Management Manual is offered in PDF format to aid organizations in developing crisis plans. It is available to members for $50 and non-members for $100. For more information go to www.pma.com. Additional crisis management workshops will be featured at PMA's Fresh Summit 2005 International Convention & Exposition in Atlanta Nov. 4-8.
