Foxy and Hidden Valley launch two new vegetable trays
Foxy and Hidden Valley launch two new vegetable trays
Gonzales, CA-based Foxy Foods, a leading supplier of fresh vegetable trays to consumers, has introduced two new vegetable trays using national brand, "Hidden Valley The Original Ranch Dressing."
The vegetable trays, available in 18- and 36-ounce sizes, offer consumers the opportunity to use the Hidden Valley dressing, which has the highest total advertising awareness among leading bottled dressing brands with 16 percent of all consumers indicating that "Hidden Valley The Original Ranch Dressing is the only dressing they would buy.
"Utilizing 'Hidden Valley The Original Ranch Dressing' provides retail outlets throughout the country the opportunity to carry the leading national brand of dressing with premium fresh Foxy Vegetable trays, said Nicholas DaCosta, president of Foxy Foods. "Consumers want to trust the name of the dressing inside the trays, and the Hidden Valley name is the leader of the pack for dressings. Also, the flavor profile of 'Hidden Valley The Original Ranch Dressing' is the benchmark for other dressings.
Mr. DaCosta said that sales of the new tray have far exceeded the initial expectations, with retailers across the country jumping on board. "We've seen strong sales movement on both coasts, and we're making great strides through the rest of the country, he said.
The Foxy vegetable trays include broccoli florets, sliced celery sticks, grape tomatoes and baby carrots. The trays are sealed on the bottom and offer a 16-day shelf life.
The vegetable trays, available in 18- and 36-ounce sizes, offer consumers the opportunity to use the Hidden Valley dressing, which has the highest total advertising awareness among leading bottled dressing brands with 16 percent of all consumers indicating that "Hidden Valley The Original Ranch Dressing is the only dressing they would buy.
"Utilizing 'Hidden Valley The Original Ranch Dressing' provides retail outlets throughout the country the opportunity to carry the leading national brand of dressing with premium fresh Foxy Vegetable trays, said Nicholas DaCosta, president of Foxy Foods. "Consumers want to trust the name of the dressing inside the trays, and the Hidden Valley name is the leader of the pack for dressings. Also, the flavor profile of 'Hidden Valley The Original Ranch Dressing' is the benchmark for other dressings.
Mr. DaCosta said that sales of the new tray have far exceeded the initial expectations, with retailers across the country jumping on board. "We've seen strong sales movement on both coasts, and we're making great strides through the rest of the country, he said.
The Foxy vegetable trays include broccoli florets, sliced celery sticks, grape tomatoes and baby carrots. The trays are sealed on the bottom and offer a 16-day shelf life.
