New apple health retail promotion launches
New apple health retail promotion launches
WENATCHEE, WA A new apple retail point-of-sale promotion will launch this fall, and based on experience, it promises a sales lift to go with it.
The Amazing Apple campaign will begin appearing in stores across the country this fall. Created by Get Fit Foods and sponsored by Washington state apple packers who represent a majority of that state's apple crop, the new campaign taps into consumers growing interest in living healthier, longer lives to increase apple consumption and sales.
"Were giving consumers deliciously healthy reasons to eat more of the apples they love through a point-of-sale program that retailers will want to eat up, too," said Blair McHaney, co-owner of Get Fit Foods in Wenatchee.
Each Amazing Apple campaign will give consumers a healthy new reason to eat more apples; for example, the promotion getting underway in October touts apples as Mother Natures Health Insurance.
The spring 2006 campaign, Mother Natures Secret Ingredient, promotes apples as a deliciously healthy meal or snack ingredient any time of day. In between, a New Years-timed campaign will promote apples as Mother Natures Diet Pill. The diet campaign will feature the book, The 3-Apple-A-Day Plan: Your Foundation for Permanent Fat Loss, released earlier this year by Broadway Books in its second printing.
This program is perfectly timed, given the growing interest in healthy eating that is being created by publicity on Americas growing obesity problem, and the new message from the Dietary Guidelines for Americans and MyPyramid to double our fruit and vegetable consumption for better health, said Mr. McHaney.
The campaigns feature a full complement of point-of-sale materials, including price cards and posters in both in English and Spanish, as well as display sleeves, poly bags and tote bags.
The Amazing Apple platform, and each of its trimester retail marketing campaigns, has nutritional science at its core. In recent years, preliminary research has suggested that apples may provide a whole-body range of health benefits, from promoting heart, brain and lung health to reducing certain types of cancer to promoting greater weight loss, better memory and learning abilities when eaten as part of a healthy, low-fat diet. Fat-free, sodium-free and cholesterol-free apples are also one of the better sources of dietary fiber.
For example, the Amazing Apple weight-loss promotion is based on five years of real-world success by registered dietitian Tammi Flynns weight-loss and fitness program, the 3-Apple-A-Day Plan. Created to help her Wenatchee, WA-based clients lose weight and get in shape, Ms. Flynns plan grew from a small-town weight-loss program to sweep the nation, delivering big weight loss. During a recent national challenge sponsored by Get Fit Foods and Golds Gym, 2,662 consumers lost an average of 20 pounds each for a total of 51,603 pounds lost in only 12 weeks.
How did all those people lose so much weight? By eating an apple before every meal as part of a sensible food and fitness program. In all, participants in the challenge ate 670,000 apples in those 12 weeks.
And therein lies the retail marketing opportunity for the Amazing Apple program, according to Mr. McHaney. Apples are the star of a success story that has already gained national attention in magazines including Newsweek, Fitness, Womans World, Shape, Family Circle and Muscle & Fitness, and on MSNBC and other national television news programs, said Mr. McHaney. The more we can get this great story to consumers, the more they will shift their purchases from the $60 billion weight-loss industry into the produce department where they belong. The Amazing Apple platform is designed to get their attention.
If stores build the displays, the customers will buy more, said Mr. McHaney, noting that apple sales rose as much as 102 percent in stores that displayed the colorful point-of-sale materials during previous 3-Apple-A-Day Plan marketing campaigns. One large retailer indicated that some stores had 100 percent increases in lift and 20 percent increases in apple profits after implementing the 3 Apple-A-Day program. Another national chain merchandiser characterized its 15 percent increase in unit sales and 8 percent increase in sales revenue during a short crop year as nothing short of miraculous when sales were expected to be flat.
People want to live a little longer, said Mr. McHaney. We are helping them by feeding their hunger for health information and deliciously healthy foods. That in turn creates increased customer satisfaction and record-breaking sales and profits for your apple category, too.
The fall Amazing Apple campaign point-of-sale materials will ship in September, and retailers that havent already signed up for the program still have time, Mr. McHaney said.
Retailers can contact Get Fit Foods at www.getfitfoods.com, or one of the companys participating Amazing Apple shipper partners. Partner shippers are Chelan Fresh Marketing, Columbia Marketing International, Domex Marketing Co., Evans Fruit Co., Gold Digger Apples Inc., Northern Fruit Co., Oneonta Trading Corp., Rainier Fruit Co., Stemilt Growers Inc. and Sage Fruit Co.
The Amazing Apple campaign will begin appearing in stores across the country this fall. Created by Get Fit Foods and sponsored by Washington state apple packers who represent a majority of that state's apple crop, the new campaign taps into consumers growing interest in living healthier, longer lives to increase apple consumption and sales.
"Were giving consumers deliciously healthy reasons to eat more of the apples they love through a point-of-sale program that retailers will want to eat up, too," said Blair McHaney, co-owner of Get Fit Foods in Wenatchee.
Each Amazing Apple campaign will give consumers a healthy new reason to eat more apples; for example, the promotion getting underway in October touts apples as Mother Natures Health Insurance.
The spring 2006 campaign, Mother Natures Secret Ingredient, promotes apples as a deliciously healthy meal or snack ingredient any time of day. In between, a New Years-timed campaign will promote apples as Mother Natures Diet Pill. The diet campaign will feature the book, The 3-Apple-A-Day Plan: Your Foundation for Permanent Fat Loss, released earlier this year by Broadway Books in its second printing.
This program is perfectly timed, given the growing interest in healthy eating that is being created by publicity on Americas growing obesity problem, and the new message from the Dietary Guidelines for Americans and MyPyramid to double our fruit and vegetable consumption for better health, said Mr. McHaney.
The campaigns feature a full complement of point-of-sale materials, including price cards and posters in both in English and Spanish, as well as display sleeves, poly bags and tote bags.
The Amazing Apple platform, and each of its trimester retail marketing campaigns, has nutritional science at its core. In recent years, preliminary research has suggested that apples may provide a whole-body range of health benefits, from promoting heart, brain and lung health to reducing certain types of cancer to promoting greater weight loss, better memory and learning abilities when eaten as part of a healthy, low-fat diet. Fat-free, sodium-free and cholesterol-free apples are also one of the better sources of dietary fiber.
For example, the Amazing Apple weight-loss promotion is based on five years of real-world success by registered dietitian Tammi Flynns weight-loss and fitness program, the 3-Apple-A-Day Plan. Created to help her Wenatchee, WA-based clients lose weight and get in shape, Ms. Flynns plan grew from a small-town weight-loss program to sweep the nation, delivering big weight loss. During a recent national challenge sponsored by Get Fit Foods and Golds Gym, 2,662 consumers lost an average of 20 pounds each for a total of 51,603 pounds lost in only 12 weeks.
How did all those people lose so much weight? By eating an apple before every meal as part of a sensible food and fitness program. In all, participants in the challenge ate 670,000 apples in those 12 weeks.
And therein lies the retail marketing opportunity for the Amazing Apple program, according to Mr. McHaney. Apples are the star of a success story that has already gained national attention in magazines including Newsweek, Fitness, Womans World, Shape, Family Circle and Muscle & Fitness, and on MSNBC and other national television news programs, said Mr. McHaney. The more we can get this great story to consumers, the more they will shift their purchases from the $60 billion weight-loss industry into the produce department where they belong. The Amazing Apple platform is designed to get their attention.
If stores build the displays, the customers will buy more, said Mr. McHaney, noting that apple sales rose as much as 102 percent in stores that displayed the colorful point-of-sale materials during previous 3-Apple-A-Day Plan marketing campaigns. One large retailer indicated that some stores had 100 percent increases in lift and 20 percent increases in apple profits after implementing the 3 Apple-A-Day program. Another national chain merchandiser characterized its 15 percent increase in unit sales and 8 percent increase in sales revenue during a short crop year as nothing short of miraculous when sales were expected to be flat.
People want to live a little longer, said Mr. McHaney. We are helping them by feeding their hunger for health information and deliciously healthy foods. That in turn creates increased customer satisfaction and record-breaking sales and profits for your apple category, too.
The fall Amazing Apple campaign point-of-sale materials will ship in September, and retailers that havent already signed up for the program still have time, Mr. McHaney said.
Retailers can contact Get Fit Foods at www.getfitfoods.com, or one of the companys participating Amazing Apple shipper partners. Partner shippers are Chelan Fresh Marketing, Columbia Marketing International, Domex Marketing Co., Evans Fruit Co., Gold Digger Apples Inc., Northern Fruit Co., Oneonta Trading Corp., Rainier Fruit Co., Stemilt Growers Inc. and Sage Fruit Co.
