California Giant expands foodservice presence
California Giant expands foodservice presence
California Giant has launched a national foodservice program for its "Just Strawberries" juice drink. This new initiative is the next step in the product launch based on the strong distribution and increased consumer demand at the retail level for "Just Strawberries.
The company is very pleased to announced that Chicago-based Fresh Connect is now representing "Just Strawberries within the foodservice trade. Led by CEO Andy Siegel, his national sales team will provide a targeted sales presence with headquarters calls to foodservice operators, distributors, school foodservice and other channels within this segment to gain distribution of "Just Strawberries nationwide.
"We are excited to have Andy and his team expanding our distribution into foodservice. He is a well-respected leader within the produce industry and foodservice channel, said Randall Freeman, vice president of sales and marketing for fruit products for California Giant.
" 'Just Strawberries' is going to bring new energy to the juice category within foodservice, said Mr. Siegel. "We are excited to be working with California Giant, a progressive company focused on innovation.
California Giant has identified that two of the four available sizes of "Just Strawberries fit well with the foodservice trade based on current trends in the market. The 64-ounce size is well suited for restaurant usage providing eight servings per bottle, and the handle and re-sealable cap provide convenience for servers. The eight-ounce single-serve size lends itself well to school foodservice and walk-up fast-serve counters. The company has also developed several recipes for "Just Strawberries that provide menu versatility and additional usage in the beverage and dessert categories.
California Giant and Fresh Connect are gearing up for the PMA Foodservice Conference, which will be held the end of July, armed with new foodservice-specific messaging, promotional tools, recipes and distributor incentives. "The PMA Foodservice Conference is the perfect venue to launch this new effort, and we are looking forward to several face-to-face meetings with operators and distributors in Monterey next month, Mr. Freeman said.
The team at Cal Giant will feature the juice and the firm's fresh strawberry program at the expo. "With over half of the consumer food dollar now being spent on meals away from home, our fresh strawberry sales within the foodservice segment are even more important, added Anthony Gallino, vice president of sales.
Attendees at the PMA Foodservice Conference will also be able to see the new eight-ounce six-pack containers of "Just Strawberries, which will be available to customers beginning July 1. This new pack size was developed based directly on consumer feedback received this spring. The company is looking forward to this new venture and to further expansion into foodservice in 2005.
The company is very pleased to announced that Chicago-based Fresh Connect is now representing "Just Strawberries within the foodservice trade. Led by CEO Andy Siegel, his national sales team will provide a targeted sales presence with headquarters calls to foodservice operators, distributors, school foodservice and other channels within this segment to gain distribution of "Just Strawberries nationwide.
"We are excited to have Andy and his team expanding our distribution into foodservice. He is a well-respected leader within the produce industry and foodservice channel, said Randall Freeman, vice president of sales and marketing for fruit products for California Giant.
" 'Just Strawberries' is going to bring new energy to the juice category within foodservice, said Mr. Siegel. "We are excited to be working with California Giant, a progressive company focused on innovation.
California Giant has identified that two of the four available sizes of "Just Strawberries fit well with the foodservice trade based on current trends in the market. The 64-ounce size is well suited for restaurant usage providing eight servings per bottle, and the handle and re-sealable cap provide convenience for servers. The eight-ounce single-serve size lends itself well to school foodservice and walk-up fast-serve counters. The company has also developed several recipes for "Just Strawberries that provide menu versatility and additional usage in the beverage and dessert categories.
California Giant and Fresh Connect are gearing up for the PMA Foodservice Conference, which will be held the end of July, armed with new foodservice-specific messaging, promotional tools, recipes and distributor incentives. "The PMA Foodservice Conference is the perfect venue to launch this new effort, and we are looking forward to several face-to-face meetings with operators and distributors in Monterey next month, Mr. Freeman said.
The team at Cal Giant will feature the juice and the firm's fresh strawberry program at the expo. "With over half of the consumer food dollar now being spent on meals away from home, our fresh strawberry sales within the foodservice segment are even more important, added Anthony Gallino, vice president of sales.
Attendees at the PMA Foodservice Conference will also be able to see the new eight-ounce six-pack containers of "Just Strawberries, which will be available to customers beginning July 1. This new pack size was developed based directly on consumer feedback received this spring. The company is looking forward to this new venture and to further expansion into foodservice in 2005.
