Mori-Nu celebrates 20th anniversary with sweepstakes
Mori-Nu celebrates 20th anniversary with sweepstakes
Morinaga Nutritional Foods Inc., a leader in the soyfoods industry and maker of shelf-stable Mori-Nu Silken Tofu, will launch the Mori-Nu "The Healthy Drive" sweepstakes promotion, a fully integrated marketing program featuring a grand prize of the Toyota Prius Hybrid to celebrate the company's 20th anniversary in the United States.
The promotion, which will be the focus of Mori-Nu's U.S. marketing efforts this summer, will offer consumers a chance to win several prizes including the Toyota Prius Hybrid, which shares the Mori-Nu commitment to balanced, healthy living. The sweepstakes begins July 1 and ends Sept. 30.
Prizes consist of two all-new Toyota Prius Hybrid automobiles, three luxurious seven-day getaways to Hawaii for two, three 50-inch plasma screen televisions and three digital cameras.
"With the Mori-Nu 'The Healthy Drive' sweepstakes, we're celebrating 20 years of teaching Americans how to prepare their favorite recipes -- only better -- with low-fat, cholesterol-free Mori-Nu Tofu, said Susan Bucher, director of sales and marketing. "As a leader in the soyfoods industry, we feel it makes sense to encourage others to live a healthier lifestyle by eating well, living well, even driving well in the earth-friendly Toyota Prius Hybrid. Our web site offers many ways to enjoy the health benefits of silken tofu including Tofu Tips and recipes for non-dairy smoothies, soups, salads, meat alternatives and desserts. With a convenient, shelf-stable package that you can store in the cupboard, it's an easy way to improve your diet and overall well being.
The promotion will be supported by national print, in-store point-of-purchase materials, and at the Mori-Nu web site, www.morinu.com.
Entry forms are available for download at morinu.com, on national print ads, and in selected health food stores and supermarkets.
The promotion, which will be the focus of Mori-Nu's U.S. marketing efforts this summer, will offer consumers a chance to win several prizes including the Toyota Prius Hybrid, which shares the Mori-Nu commitment to balanced, healthy living. The sweepstakes begins July 1 and ends Sept. 30.
Prizes consist of two all-new Toyota Prius Hybrid automobiles, three luxurious seven-day getaways to Hawaii for two, three 50-inch plasma screen televisions and three digital cameras.
"With the Mori-Nu 'The Healthy Drive' sweepstakes, we're celebrating 20 years of teaching Americans how to prepare their favorite recipes -- only better -- with low-fat, cholesterol-free Mori-Nu Tofu, said Susan Bucher, director of sales and marketing. "As a leader in the soyfoods industry, we feel it makes sense to encourage others to live a healthier lifestyle by eating well, living well, even driving well in the earth-friendly Toyota Prius Hybrid. Our web site offers many ways to enjoy the health benefits of silken tofu including Tofu Tips and recipes for non-dairy smoothies, soups, salads, meat alternatives and desserts. With a convenient, shelf-stable package that you can store in the cupboard, it's an easy way to improve your diet and overall well being.
The promotion will be supported by national print, in-store point-of-purchase materials, and at the Mori-Nu web site, www.morinu.com.
Entry forms are available for download at morinu.com, on national print ads, and in selected health food stores and supermarkets.