Veg Fresh Farms debuts new organic Purple Crush tomato
Veg Fresh Farms debuts new organic Purple Crush tomato
When the organic Purple Crush tomato first hit produce departments, it quickly captured attention with its striking deep-purple color, exceptional flavor and premium eating experience. Consumers loved it, retailers embraced it and Veg Fresh Farms became obsessed with making it even better.
Now the company introduced the next generation of organic Purple Crush — a new variety that delivers everything that made the original special, with improvements that elevate the experience from first glance to final bite.
"We've been evaluating and trialing new varieties in search of a purple tomato that would exceed expectations in every way," said Randy Cancellieri, general partner. "Our goal has always been to offer consumers something truly unique — an item that sparks curiosity, inspires new culinary experiences and delivers exceptional eating quality. Finding the next generation of this variety wasn't easy, but we remained committed to making the investments necessary to bring the best possible purple tomato to market. The result is a product that not only stands out but delivers the flavor, texture, and quality consumers deserve."
"As a consumer myself, I love discovering unique and unexpected finds in the produce department," said Daniela Juarez, marketing manager. "That sense of discovery is what inspired our passion for bringing Purple Crush back. With even better flavor, firmness and color, we believe consumers will fall in love with it all over again. We're excited to bring a little more excitement — and a lot more flavor — to every basket."
Stop by Good Life Organic booth No. 321 at the Organic Produce Summit to experience the next generation of organic Purple Crush firsthand.
