California table grape season arrives early
California table grape season arrives early
Pretty Lady Vineyards is welcoming the start of the California table grape season earlier than normal, giving retailers the opportunity to bring fresh California-grown grapes to shoppers ahead of schedule.
The early start means retailers can capitalize on strong summer demand and build excitement around the season’s first premium varieties, including Sugar Drop, Ruby Rush and FlavorCrush grapes. Known for their exceptional sweetness, crunch and eye-catching appearance, these varieties help create impactful displays and drive impulse purchases throughout the produce department.
"Our early-season fruit is looking exceptional, and we're excited to get premium California grapes into the hands of retailers and consumers sooner than usual," said Nick Dulcich, president of Pretty Lady Vineyards. "Summer is all about fresh, beautiful produce, and grapes are one of the easiest ways to create excitement and drive sales right from the front of the store."
With consumers eager for seasonal favorites, Pretty Lady encourages retailers to merchandise grapes prominently with colorful displays that showcase the beauty and freshness of California-grown fruit. Front-of-store placement, secondary displays and cross-merchandising opportunities can help retailers capture impulse purchases while reinforcing grapes as the snack of summer.
As the season gets under way, Pretty Lady expects strong quality and promotable volumes, giving retailers the opportunity to establish customer loyalty early and maintain momentum throughout the California season.