Bolthouse launches limited-time patriotic carrot Party Sticks
Bolthouse launches limited-time patriotic carrot Party Sticks
Bolthouse Fresh Foods is launching limited-time 12-ounce Party Sticks, fresh carrots in bold patriotic packaging designed to drive incremental sales and impulse purchase behavior in the produce department.
Timed to align with Fourth of July celebrations marking America’s 250th anniversary, Labor Day and the FIFA World Cup taking place across the United States this summer, patriotic carrot Party Sticks give retailers a seasonal hook that keeps the produce set relevant during peak entertaining weeks. Featuring a waving flag graphic, royal blue brand shield, and red, white and blue star accents, the packaging is built to attract shopper attention from across the aisle and convert seasonal demand into produce sales.
Carrot Party Sticks are positioned for high-velocity snacking occasions, including veggie platters, cookouts, tailgates and backyard gatherings. Ready to eat straight from the bag, they are a simple add-on that pairs naturally with dips and deli trays to round out summer entertaining baskets.
"Summer is one of the biggest opportunities in the produce department, and carrot Party Sticks were designed to help retailers make the most of it," said Kim St George, vice president of sales and marketing at Bolthouse Fresh Foods. "The patriotic packaging gives shoppers a reason to grab it off the shelf, and the format fits naturally into the entertaining occasions, driving traffic all summer long."
The limited-time item also provides flexibility across merchandising environments. Retailers can feature these seasonal carrot Party Sticks within the value-added vegetable set, secondary summer displays and grab-and-go snacking sections to help support larger seasonal baskets.
Patriotic Party Sticks will be available for shipment from late June through early September 2026.