Instacart partnership expands access to nutritious food
Instacart partnership expands access to nutritious food
Instacart and Vida Health have partnered to expand access to nutritious food for Vida members nationwide through the use of Instacart Health Fresh Funds, category-specific grocery stipends. The collaboration connects Vida's members directly to Instacart, with funds that enable a practical, accessible path to action on Vida’s nutrition advice.
The partnership reflects a shared conviction: that lasting health outcomes require more than clinical guidance alone. The collaboration is designed to close the gap between health advice and healthy food for Vida members. This includes those managing chronic cardiometabolic conditions, those in low-income or food-insecure communities, and those without easy access to traditional care settings.
Vida pairs clinical expertise with personalized nutrition support that reflects the realities of members' everyday lives. Its multidisciplinary team, including obesity medicine-certified physicians, registered dietitians, licensed therapists and expert coaches, delivers personalized, whole-person care in both English and Spanish across all 50 states and Washington, DC.
Vida's registered dietitians develop culturally sensitive nutritional guidelines and meal plans designed for accessibility, incorporating guidance across more than 25 cultural and ethnic backgrounds and accounting for practical constraints like budget and local store availability. This partnership empowers members to shop those recommendations from the retailers they already trust and local stores in their own communities, with the added convenience and independence of same-day delivery.
"Building healthier habits takes more than information; it requires thoughtful, culturally relevant guidance and access to good food. By partnering with Instacart, the guidance dietitians and coaches provide is now more immediately actionable for members to purchase groceries, making it easier for people to make impactful changes in their lives," said Amy Mushlin, chief clinical and member service officer at Vida Health.
"At its core, Instacart is a platform built for access to nutritious food, and our health tools – like Fresh Funds – allow us to connect food and health programs at scale,” said Sarah Mastrorocco, vice president and general manager of health at Instacart. “Through our partnership with Vida, members managing their cardiometabolic health can now receive Fresh Funds stipends to spend on Instacart to act on the expert guidance Vida’s care team provides. Helping turn trusted advice into action is what Instacart Health was built to do.”
